I just checked out of my hotel in Clarksville, TN. On the receptionist’s desk was two brochures. One was an expected “Welcome to Clarksville.” The other came out of left field.

City of Clarksville Annual Drinking Water Quality Report

I know for a fact that Clarksville isn’t that boring. As someone who’s a native of Missouri transplanted in Atlanta, Clarksville has been my traditional first stop for a ritualistic White Castle. The invocation of a trip home. How many hotel guests do you really think even want to have a water report on their radar?

Communicate your values all throughout the organization. Don’t let a department derail the marketing for a whole organization.

(If you folks in Clarksville read this. Nice water report. As a home brewer who cares about this kind of stuff, Atlanta’s report was not this easy to find.)

There are precisely somewhere between 3,000 and 8,000 languages in the world. The most popular (and arguably useful) of course being Mandarin with roughly a billion speakers. In middle school, my mom decided it would be good for me to learn a second language. She picked Latin. See how the story ends.