There is a widening gap between the people building AI and the people deciding what to do with it. The technologists speak in tokens, agents, and benchmarks. The executives speak in P&L, headcount, and quarterly outcomes. Both sides feel the other doesn't get it.
I sit in that gap by accident of biography. I spent a decade operating and creating: building a video production company, producing more than ten thousand videos for brands you know, directing a feature documentary in Kruger National Park, and interviewing thousands of people, from the WWII veterans who stormed Normandy to Fortune 500 CEOs, NBA champions, and U.S. presidents. In 2021, the Entrepreneurs' Organization asked me to teach its 16,000-plus members how to scale content with AI, a full year before ChatGPT existed. Then I spent the last year and a half living inside the technology, as the sole engineer of an operation that produces the output of a twenty-person team.
Today I'm the CEO of Vidloft, an enterprise video operations platform. Building it this way, one operator with sharp systems, is the ongoing experiment that everything I write and film draws from.
The work here is translation. Helping leaders at large companies understand and act on AI without becoming technologists themselves, with no condescension in either direction. If you run something and you're trying to figure out what the next twenty-four months actually require of you, this is written for you.
